Auto Shanghai 2017 (Volkswagen) (2017)

Auto Shanghai 2017 (Volkswagen)

Another time I worked for image unit in Shanghai.  After the Auto China in 2016, image unit was honored to support Volkswagen also for the Shanghai Auto Show 2017, the benchmark car show in Asia. Another pleasant cooperation with our friends from  VOK DAMS Beijing.

Volkswagen is leading the automobile way into the future, with new cars, technologies and concepts. To illustrate this commitment, the image unit creative team combined high-class shooting with double exposure visuals. As always, the video content was interacting with live performances. 15 video screens created a wide angle experience and supported the impression of the booth  concept.

The content was rendered in an overall resolution of 15K. image unit had a set-up on site to perform last second improvements.