CEPSA (2013)


CEPSA has premiered a new television advertisement to support its sponsorship of the Formula 1 team Scuderia Toro Rosso. The Company, which has been sponsoring the team every year since 2011 has confirmed its support for the Scuderia and for the sport.

The ad, which is entitled “Transformer”, is based on the essential values of CEPSA’s business philosophy and its spirit of innovation and experience, showing an everyday situation where a driver stops to fill up at a service station. As he fills his tank he watches with delight as his car transforms into a single-seater race car from the Scuderia Toro Rosso formula 1 team sponsored by the Company.

This TV ad was created by advertising agency Weirather-Wenzel & Partner and was screened for the first time on Sunday, 12 May during the Spanish Formula 1 Grand Prix in Montmeló. It will be shown during all the races on Sundays for the remainder of the season.